Social Media Marketing Manager | December 2023-August 2024

Contracted Content Creator | February 2025-April 2025

Campaigns

Black History Month 2024: Climate Edition

Climate Connections

Congo Friends

Nas-al Sudan

Mali Health

STUDIO GHIBLI LIBERATION AFFIRMATIONS

The story behind my inspiration:

Randomly, I checked Fandango and saw "Princess Mononoke" subtitled screening at the nearest theater. As an animation fan and Hayao Miyazaki lover, I went alone to watch! At the time, I was working at an organization called Seeding Sovereignty, and its audience responded well to co-creation. Feeling completely emboldened by the movie's message of resistance, land back, colonialism, the guardians of nature, and humanizing animal spirits, I headed into the Instagram broadcast channel holding 930 members. Just days prior, I asked that digital community to share liberation affirmations to drive hope and inspiration. Some replies fit with the overall goal of the post, and Hayao Miyazaki's creations from Ponyo -> Princess Mononoke -> Boy In The Heron were the perfect imagery to bring it all together.

The post holds:
🌟 760,000+ impressions 🌟 520,000+ reach
🌟 33,000+ likes 🌟 13,600 shares

Black History Month 2024 Climate Edition Campaign Component; Green Room -

An educational graphic series for Seeding Sovereignty’s audience.

Conceptualized by Kiara Williams. Co-researched with Julia Jackson. Co-designed with Luke Poulsen.

GOALS

  • Increase awareness through storytelling Black environmentalist leader contributions and hosting live discussions around the African diaspora struggles with environmental justice.

This component of the campaign holds:
🌟 90,000 impressions 🌟 72,000 reach
🌟 7,000 likes 🌟 700 saves

  • Inform Seeding Sovereignty’s audience of the Black community’s experience with climate justice and environmental racism.

  • Educate Seeding Sovereignty’s the importance of including race as the foundation for climate solutions, policy, and decisions.

The Collaboration with Intersectional Environmentalists holds:
🌟 169,000 impressions 🌟 142,500 reach
🌟 12,500 likes 🌟 2,000 saves

GOALS

  • Combine both audiences with 400k+ followers for maximum reach on important environmental topics.

  • Build strategic digital partnership with Intersectional Environmentalists for future collaborations.