Social Media Marketing Manager | December 2023-August 2024
Contracted Content Creator | February 2025-April 2025
Campaigns
Black History Month 2024: Climate Edition
Climate Connections
Congo Friends
Nas-al Sudan
Mali Health
STUDIO GHIBLI LIBERATION AFFIRMATIONS
The story behind my inspiration:
Randomly, I checked Fandango and saw "Princess Mononoke" subtitled screening at the nearest theater. As an animation fan and Hayao Miyazaki lover, I went alone to watch! At the time, I was working at an organization called Seeding Sovereignty, and its audience responded well to co-creation. Feeling completely emboldened by the movie's message of resistance, land back, colonialism, the guardians of nature, and humanizing animal spirits, I headed into the Instagram broadcast channel holding 930 members. Just days prior, I asked that digital community to share liberation affirmations to drive hope and inspiration. Some replies fit with the overall goal of the post, and Hayao Miyazaki's creations from Ponyo -> Princess Mononoke -> Boy In The Heron were the perfect imagery to bring it all together.
The post holds:
🌟 760,000+ impressions 🌟 520,000+ reach
🌟 33,000+ likes 🌟 13,600 shares
Black History Month 2024 Climate Edition Campaign Component; Green Room -
An educational graphic series for Seeding Sovereignty’s audience.
Conceptualized by Kiara Williams. Co-researched with Julia Jackson. Co-designed with Luke Poulsen.
GOALS
Increase awareness through storytelling Black environmentalist leader contributions and hosting live discussions around the African diaspora struggles with environmental justice.
This component of the campaign holds:
🌟 90,000 impressions 🌟 72,000 reach
🌟 7,000 likes 🌟 700 saves
Inform Seeding Sovereignty’s audience of the Black community’s experience with climate justice and environmental racism.
Educate Seeding Sovereignty’s the importance of including race as the foundation for climate solutions, policy, and decisions.
The Collaboration with Intersectional Environmentalists holds:
🌟 169,000 impressions 🌟 142,500 reach
🌟 12,500 likes 🌟 2,000 saves
GOALS
Combine both audiences with 400k+ followers for maximum reach on important environmental topics.
Build strategic digital partnership with Intersectional Environmentalists for future collaborations.