Social Media Marketing Manager | December 2023-August 2024

Contracted Content Creator | February 2025-April 2025

Campaign Graphic Components

Climate Connections

Black History Month 2024 Climate Edition Campaign Component; Green Room -

An educational graphic series for Seeding Sovereignty’s audience.

Conceptualized by Kiara Williams. Co-researched with Julia Jackson. Co-designed with Luke Poulsen.

GOALS

  • Increase awareness through storytelling Black environmentalist leader contributions and hosting live discussions around the African diaspora struggles with environmental justice.

This component of the campaign holds:
🌟 90,000 impressions 🌟 72,000 reach
🌟 7,000 likes 🌟 700 saves

*Analytics collected on July 31,2024

  • Inform Seeding Sovereignty’s audience of the Black community’s experience with climate justice and environmental racism.

  • Educate Seeding Sovereignty’s the importance of including race as the foundation for climate solutions, policy, and decisions.

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The Collaboration with Intersectional Environmentalists holds:
🌟 169,000 impressions 🌟 142,500 reach
🌟 12,500 likes 🌟 2,000 saves

*Analytics collected on July 31,2024

GOALS

  • Combine both audiences with 400k+ followers for maximum reach on important environmental topics.

  • Build strategic digital partnership with Intersectional Environmentalists for future collaborations.

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The Collaboration with Congo Friends holds:
🌟 134,031 impressions 🌟 117,400 reach
🌟 36,898 likes 🌟 8,608 saves

*Analytics collected on July 31,2024

SUCCES METRICS

  • 31.4% engagement rate (likes/reach) - Exceptionally high engagement

  • 80 comments - Showing audience interaction

  • 7.3% save rate (saves/reach) - This save performance indicates valuable and shareable content

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The Collaboration with Nas-al Sudan holds:
🌟 123,264 impressions 🌟 103,537 reach
🌟 29,274 likes 🌟 7,128 saves

*Analytics collected on July 31,2024

SUCCES METRICS

  • 28.3% engagement rate (likes/reach) - High engagement for advocacy content

  • 7,128 saves - 24.4% of the likes, crucial for action-oriented content

  • 6.9% save rate (saves/reach) - This save performance is critical for action posts with contact info and donation links

  • 138 comments - The urgent political content sparked discussion

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